Finance Pitching Training


AAIN organise several pre-events.  These will run before and during the conference.  There will be coaching, pitching, mentorship conducted to select a few leading ideas for future support.


AAIN Pre-Conference Event Pitching for Funding - A Teaching Workshop

Every business needs capital sooner or later. If you’re an entrepreneur seeking early stage funding the reality is that most investors will want to hear about your company directly from you. Will you be ready to tell them about your new venture? Do you know what to say (and know what investor’s want to hear)?
Experts Jeff Milanette, from Innovative Partners Incubation, and Olivier Furdelle, from Teranga Capital will lead you through the basics of making a funding pitch.

We’ll talk about:

What a funding pitch is all about
What the structure of your pitch should be
What to present in your slides (and what NOT to include)
What investors expect from the companies they invest in
Topics to cover when giving a funding pitch
How to get that first meeting with an investor
We’ll also discuss these topics:
The kind of funding your business requires
Other kinds of funding opportunities that may be possible,and how to take advantage of them

We now solicit for interested entrepreneurs to fill out the attached application and submit a pitch to be given on Tuesday 7 November 2017. This workshop and competition will be a chance to see how professionals judge a pitch and learn from their advice and counsel given to the competitors by the hosts.
All are welcome. If you’re seeking funding, this is a great opportunity to learn - even if you aren’t a presenter.

Coaching on how the pitch might be improved or made more compelling will be given by the panel members. The top three presenters will receive special recognition during the Conference on 8 November.

Here Are the Rules:

Pitches - should be no more than seven minutes in length (max. of 10 slides) and given by the CEO or MD of the organization.

Pitch presentations will be submitted to the judges by close of business on 24 October (two weeks before the Workshop). E-mail to:

Up to seven finalists will be selected to make their presentations and each presenter will receive constructive comments intended to help them make a better presentation.

The list of presenters will be announced on 31 October and selected presenters will be notified by e-mail.

Act now to submit your presentation and take part in this informative and insightful event

Applying to be a Presenter at the AAIN Pre-Conference Event

We encourage you to attend this event if for no other reason than to be part of a competition, and learn from the experiences of others who do make a pitch. The important thing is to understand that most businesses require capital in order to grow. Regardless of the source of investment, eventually, the entrepreneur will have to pitch his / her endeavor to someone - loan officer at the bank, your wealthy relative, an angel investor, etc.
To apply follow these instructions:

1.Design and construct your pitch

2.E-mail it to Make sure you include your name, name of organization,contact information (mobile / e-mail).

3.You will receive an e-mail from us acknowledging our receipt, and if you are selected, designating youas a presenter in the competition on 7 November.

4.Practice the pitch, remembering to keep it short, and simple (no more than ten slides, no longer than
seven minutes to present).

5.We will be in contact with you before the event to confirm your participation and ask for anyclarifications, and give you the exact address of the venue at Cheikh Anta Diop University (site of the Conference).

6.Review the materials cited below to help you prepare.

Sources of Information on Making a Pitch

Here are some thoughts on constructing a Pitch Presentation from the experts:

1.Think about what Matthew Pollard, a pitching expert who has worked with Google says in theinterview on this website: He discusses five things entrepreneurs need to do when describing their product/service to an investor.

2.Guy Kawasaki of Garage Ventures, is a world renown entrepreneur and adviser who has a “10-20-30Rule” for making a pitch. Although the rule as applied is for making a full length pitch, the elements of how a pitch is structured are very important. Here is his explanation:

3.David Rose is one of the best known angels in the world. He makes a great case for doing aninvestment pitch (usually about 15 minutes in length for an angel investor, 30 minutes for a venture investor) that has about 10 slides. He points out that the entrepreneur’s integrity, passion and experience are key to a great presentation. See David’s program here:

4.One final example is the Sequoia Capital outline for a pitch presentation. Sequoia is one of the oldest,largest, and most successful venture capital investors in the world. If you’d like to see what their pitch deck looks like, go to this web page on

About the Instructors

Jeff Milanette and Olivier Furdelle are highly experienced experts in their fields who are sharing their knowledge and expertise with the participants to help them become better presenters. Their bios appear below.

Jeff Milanette
From December 2013 until May 2015, IPI President Jeff Milanette was the founding CEO of the Ethiopia Climate Innovation Center ( assisting clean and green technology entrepreneurs in commercializing their technology innovations. Prior to Jeff’s assignment in Ethiopia, the Port of Los Angeles contracted with IPI (2009-2013) to start-up and manage PortTech Los Angeles ( a clean and green technology incubator focused on the commercialization of technologies with maritime environmental applications intended to make operations at the Port more energy efficient while reducing carbon emissions. Jeff Milanette has also been the president of three startup companies including SpeakEZ, Inc., which commercialized university spin-off technology in speaker identification into a successful commercial telephony product which was acquired by a publicly-held company. In the late 1990’s, he served as CFO of a woman-owned internet services company which raised about $2M in debt and equity financing from angels, and other informal investors. Between 1995 and 2000, he was also a partner in a small investment banking firm that invested in small enterprises in the U.S. Most recently, Jeff has written business incubator manager curriculum in investment readiness for the infoDev incubator manager training course, in addition to managing the project for contractor J.E. Austin and Associates. Jeff is a Board member of the InterNational Business Innovation Association (InBIA).

Olivier Furdelle
Olivier Furdelle is the Managing Director and co-founder of Teranga Capital, the first impact fund dedicated to SMEs in Senegal which was launched in 2016 with Omar Cissé and Investisseurs & Partenaires (I&P).
Since its inception, the fund has made its first three investments across a variety of sectors (e-commerce, rural electrification, agribusiness), showcasing the relevance and potential of its model.
Prior to that, since 2009 Olivier has been assisting prominent investment Funds and development finance institutions (e.g. I&P, BIO-Invest, PROPARCO, DEG) in evaluating and closing multiple SME transactions in Africa (e.g. Senegal, Democratic Republic of Congo, Cameroon, Mali, Madagascar, Burundi, Niger) across a wide range of sectors. He also supported the first ICT incubator in Senegal and provided mentorship and advisory to several startups.
Previously, he was Vice-President of Business Development & Planning at Belgacom (now Proximus), the leading Telecom and ICT company in Belgium, where he was responsible for new business development, partnerships & alliances, and strategic planning. During his 8-year tenure at Belgacom, he among other led several M&A and corporate venturing investments for the Group. Prior to that, he co-founded an ICT start-up in e-learning, and was also a Consultant at Accenture and KPMG.
Olivier has 20+ years of professional experience, graduated with a Master of Science in Management and Business Administration from Solvay Business School (Belgium) and followed leadership development training at INSEAD (France).
Contact information: